Breaking Into Commercials, 3rd Edition

The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job


$16.95

  • 254 Pages
  • 6x9 Paper
  • Index, Glossary
  • Illustrated
  • Silman-James Press
  • 9781935247098
  • 1-935247-09-3
  • Available electronic format(s):
    Kindle, iBook, Kobo,

Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.

This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge. In Breaking Into Commercials, you’ll discover how to
• Get the best headshots
• Create a résumé and cover letter that opens doors
• Find a good agent
• Fine-tune your craft
• Give auditions that result in more callbacks and jobs
• Prepare for commercial shoots
• Make the most of working in regional markets
• Move from regional to major markets
• Break into voice-over work
• Cross over from modeling to commercials
• Launch your child’s commercial career.

A glossary of industry terms rounds out this comprehensive text on breaking into the lucrative field of acting in commercials.

“The most comprehensive guide to commercial acting. A must-read for those exploring the field of on-camera and voice-over performance.”
—Jeff Danis, President of DPN Talent

“Anyone who wants to be a success in this business should ‘run not walk’ to the nearest bookstore and buy this book. Following its advice the beginner will become a seasoned player, and the experienced professional will add to his or her chances of getting the job.”
—Conrad Bachmann, former Governor and Executive Committee Member of the Academy of Television Arts and Sciences

“This book is filled with insight, information, and inspiration for all aspiring actors.”
—Professor Ellen Faith Brodie, Director of Theatre, Eastern Connecticut State University

Terry Berland

Terry Berland, an award-winning casting director and the former head of casting for the world’s third-largest ad agency, BBDO/New York, heads her own casting company, Berland Casting, and teaches the workshop "Acting in Television Commercials” around the nation.

Deborah Ouellette

Deborah Ouellette is an award-winning entertainment-industry photographer and writer who serves as a judge and guest speaker at regional and national modeling and talent competitions.