Home > Titles >  Breaking Into Commercials

 
BREAKING INTO COMMERCIALS
  The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job
 
by Terry Berland and Deborah Ouellette
251 pages,  6x9, Ilustrated (B&W plus 4 page color section), Index,
ISBN: 1-879505-83-5, $15.95, paper
[Contents] [Introduction] 

"The most comprehensive guide to commercial acting. A must-read for those exploring the field of on-camera and voice-over performance."
--Jeff Danis, International Creative Management, Inc.

"Anyone who wants to be a success in this business should run not walk to the nearest bookstore. The beginner will become a seasoned player, and the experienced professional will add to his or her getting the job."
--Conrad Bachmann, Fmr. Governor and Executive Committee Member of the Academy of Television Arts and Sciences
[MORE praise for Breaking into Commercials]
Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. Breaking Into Commercials will show you what it takes to get one of those roles and give you an edge over the competition.

This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge.

In Breaking Into Commercials, you ll discover how to:

  Get the best head shots
  Create a résumé and cover letter that opens doors
  Fine-tune your craft to develop a competitive edge
  Find a good agent
  Give an audition that will result in more callbacks and jobs
  Prepare for a commercial shoot
  Make the most of working in regional markets
  Move from regional to major markets
  Break into voice-over work
  Cross over from modeling to commercials
  Launch your child s commercial career.

A glossary of industry terms and an appendix of regional and national resources rounds out this comprehensive text on breaking into the lucrative field of acting in commercials.

Terry Berland is an award-winning casting director and the former head of casting for the third largest ad agency in the world, BBDO in New York. She now heads her own casting company and teaches Acting in Television Commercials workshops throughout the country.

Deborah Ouellette is an award-winning entertainment-industry photographer and writer who often serves as a judge and guest speaker at regional and national modeling competitions.