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Breaking into Commercials
The Complete Guide to Marketing Yourself, Auditioning to Win, and Getting the Job
Terry Berland and Deborah Ouellette, 251 pages, 6x9, Ilustrated (B&W plus 4 page color section),
Index, ISBN: 1-879505-83-5, $15.95, paper
"If you re looking for the bible on
getting into commercials, this is it! This book will teach you how to
successfully break into this very lucrative field. It logically and
thoroughly covers all the basics from head shots through bookings. If
you follow these tips, you re halfway there."
--Daisy Sinclair, Head of Casting, Ogilvy & Mather advertising agency, New York City
"In an industry changing as rapidly as ours, actors need to read as much as possible. I learned from this book. You will too."
--Jerre Hookey,former National Director of Organizing and Southwest Regional Chief, Screen Actors Guild
"This book is filled with insight, information, and inspiration for all aspiring actors."
--Professor Ellen Faith Brodie, Director of Theatre, Eastern Connecticut State University
"The wisdom of a veteran casting director and the viewpoint of a
photographer-writer mix well to give newcomers to commercial acting all
the how-tos, tips, and references to break in. On the basis of their
collective experience and interviews with more than 75 industry pros,
Berland
and Ouellette completely debunk some of the myths surrounding success:
that talent is the only quality that matters; that you can pay to get
on camera; and that all you need for voice-overs is a great demo tape.
A good reality check about acting for both kids and adults."
--Barbara Jacobs, Booklist
"The most comprehensive book on the how-tos of doing
commercials, this book is the bible for all actors. It gives them all
the tools they need to help them help themselves."
--Liz Lewis Casting Director, Liz Lewis Casting Partners, New York City
"You can t get the part unless you get the audition. Breaking Into Commercials tells you how to get them and book them."
--Nancy Vines, commercial television and radio producer, New York City
"The book will teach you about getting your commercial headshots, how
to put together an acting resume, and what training you will need.
There is also a valuable chapter on avoiding scams. If you want to know
what to expect on a commercial audition and how the casting of
commercials
is done this book is for you. A very useful resource for any commercial actor."
Donna Grayson, Actress, Los Angeles
"This book is dead on."
--Cynthia St. John, Actress, Aspen, CO
"What a wonderful book for newcomers The sections for regional
actors, models moving into talent careers, and children in the business
make for a well-rounded look at the industry and how it works."
--Tom Persing, Actor, Detroit, MI
"My agent had Terry Berland on a list of recommended acting
coaches, so I bought her book. It s great! What s unique about the book
is the in-depth advice on space work and beats Great advice!"
--Susan Lee-Bustamante, Actress
"This book is fabulous! After reading it, I found myself
recommending it to every new actor that came into the agency. Simple,
concise language. Helpful photographs and illustrations. A MUST for the
beginning actor!"
--Lisa Staton, Russell Langley Model Talent Agency, Tulsa, OK
"I used the section that suggested playing to things that don t
exist offcamera, left and right, incorporating the whole room. Thanks
to that, I booked my very next audition as a principal in a
commercial."
--Peter Louis, actor, Los Angeles
"The most comprehensive guide to
commercial acting. A must-read for those exploring the field of
on-camera and voice-over performance."
--Jeff Danis, International Creative Management, Inc.
"Anyone who wants to be a success in this business should run not
walk to the nearest bookstore. The beginner will become a seasoned
player, and the experienced professional will add to his or her getting
the job."
--Conrad Bachmann, Fmr. Governor and Executive Committee Member of the Academy of Television Arts and Sciences
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